Digital Audits & Tool Implementations

My standard repertoire includes conducting audits that I have personally developed and performed in the various contexts and functions of my professional past. Furthermore, I have a lot of experience in the identification and implementation (i am towards trainings and trainings) of digital tools, which can make your marketing or digital department as well as interface teams easier to work.


Data Audit / Data Privacy Audit

I am carrying out a comprehensive analysis of their data. This includes the identification of all existing data pools and data collection points – often a very small-scale research work. In the next step, I perform a quantitative and qualitative data analysis, the results of which give you information about the data quality, data protection implications/GDPR as well as possible potentials (deletion recommendation, data rescue options, harmonisation, structuring, busines-focused usage options) in a decision-ready reporting.

Website & Tagging Audit

Your website is extensively and multidimensionally tested. The customer perspective (user experience) as well as in particular the business perspective (used technology, implemented analytics, website KPIs) are checked and concrete weaknesses as well as optimization potentials are derived. Optional is the implementation of a digital store check, if your brand or brand is marketed in own webshops (D2C), through retail partners in e-retail or on marketplaces such as Amazon or Zalando.

Digital Excellence Benching

It is often difficult to evaluate one's own digital activities objectively and with comprehensible criteria with the competition or even the own potential in-house. For this reason, I have developed a standardized approach to defining, measuring and evaluating digital success. In their used methodologies, this procedure is specifically adapted to the respective company and brand situation and adapted to the content. The analysis and investigation is then carried out – several times over a period of several months, in order to identify and filter out developments and seasonal fluctuations. As a result, you will receive a comprehensive analysis, which can be used as a basis for the further strategic and operational development of optimization measures.

Tool implementations

Data visualization

Merging business-critical data sources – digital, online, offline – in a dashboard or real-time visualization tool is my personal passion. I am happy to coordinate a corresponding project in your company, carry out preparatory analyses, coordinate KPI expectations and definitions across stakeholders and support in the technical realization of the selected Visualization solution (examples DOMO, Tableau).

E-Retail Transparency & Influencer Management

I have gained a lot of experience with tool implementations to support the transparency or professionalization of their e-commerce or social media activities. I would be happy to assist you in selecting suitable tools, implementing suitable strategies and analysis and development goals and help you implement the appropriate software and tools (e.g. CLAVIS, Searchmetrics, Traackr, Bazaarvoice, Sprinklr, Trbo and many more) – until your teams are trained.